Dream Clients

I went to see a client yesterday to discuss some details of an upcoming project. When I arrived, she went and got a gift and handed it to me.

This simple act was powerful.

For one, she's our client. She's paying us to do work but she still got me a gift. Second, this is the second project we're doing for them but we have not even started the construction work on site yet. Just planning.

This tells me quite a few things. Obviously she's very happy with myself and the team. The fact that she's thinking of me while she's at the store tells me that we're top of mind. The team and I have delivered.

This also tells me that she's a generous person. This is the type of person we want to continue working with. Not because she's going to give us gifts but because she understands that it's a 2-way street. She appreciates what we have done and sees the value in our service.

This makes me want to work even harder for her.

In business we often give too much attention to our "bad" clients and forget about our "great" clients. We "grease the squeaky wheel" so to speak. Yes, every client deserves our attention but where do we spend the majority of our attention?

Remember, you are who you surround yourself with.

That means that your clients will have more friends just like them. What type of people do you want to do business with?

The perfect gift ;)