Who Are You Trying To Please?

We received the following email in The Conscious Builder general inbox yesterday:

Looked at your website. I think you are caring people trying to make a difference, so kudos to you. However, you push so many bad products and processes that the conscious part is a no sale for me. Right out of the gate you use the dictionary to define conscious (cool I like that) and then drop the ball on what honour means. This is before I have a chance to look at what you offer and I am feeling that this is just a conscious-less sales pitch. Drywall, OSB, MDF, tinted windows, solar PV...and I am sure the list of poisonous unsustainable death products goes on.
You have a large learning curve ahead of you. The sustainability paradigm is not what you are in, that much is clear; but I think you might like to be. Reach out whenever you like.

This is not the first time we have received emails like this nor will it be the last. It did get me thinking though. He uses words that shows that he cares but then follows it up with a shot to the gut. Obviously we have done a good job at getting his attention but he's definitely not the person we're here to serve.

At any given time I believe that there's likely 10% of people who don't like what you're doing. Unfortunately this 10% of people who don't like your style are also the loudest people. This means that the larger your audience is, the more likely you'll get interesting people reaching out to share their thoughts. Why? It does not matter.

What matters is that you focus on the people that count. The people you are really here to serve. The Conscious Builder is not for everybody nor does not have to be.

If you try to please everybody, you'll please nobody.