Perceived Value

"The quality of your work is really good and we're really happy with everything that you are doing. We just don't think we should pay for this..."

That's something I heard from a client recently.

One thing I have learned over the years is that most people do not understand business. They only want to pay for what they believe is valuable and value varies from person to person.

People are happy to pay for what they see but they don't want to pay for what they don't see behind the scenes.

If you saw that your phone only costs $50 to make, would you pay $1,000 for it?

The truth is that there's a lot more to that phone than just the $50 to make it. The resources it took to get to that $50 phone is what needs to be made up in that $1,000 price tag.

Unfortunately there's a cost to doing business. However...

Businesses are what keep our economy going.

Businesses are what allow me to write this blog or make my cup of coffee.

Businesses are what allow us to purchase homes or rent homes.

Businesses are why we can walk to the corner store and buy dinner for our family.

Businesses allow us to live the lifestyle we currently have.

The next time you purchase some "thing" or service, understand the blood, sweat and tears that went in to getting it to you.

As a fellow business owner, I have a lot of respect for anybody who brings a product or service to the economy. I understand what it takes.

​And I still have a lot to learn...