Hide-And-Go-Seek

When you were a kid, playing hide-and-go-seek, what was more fun? Searching for your friend or finding your friend?

Once you found your friend, what would happen?

"Found you! Your turn!"

And it would start all over again.

Yes, finding your friend was a burst of adrenaline but the fun was in the search. The anticipation of the unknown. 

Achieving the goal is only temporary fulfillment.