Casey Grey
  • About
  • Resources
    • Conscious Builder Academy
    • Youtube
    • The Conscious Builder Podcast
    • Lean In with Casey Grey
    • Blog
    • M1 - Whole-Life Millionaires
    • Free 30-Day Audible Trial
  • Media Kit
  • Connect
  • About
  • Resources
    • Conscious Builder Academy
    • Youtube
    • The Conscious Builder Podcast
    • Lean In with Casey Grey
    • Blog
    • M1 - Whole-Life Millionaires
    • Free 30-Day Audible Trial
  • Media Kit
  • Connect

Blog

By Casey Grey

Clicks & Views

10/5/2019

 
As we come up to the one year anniversary of Younion, it's been interesting figuring out how people have come to hear about the studio. It has not been growing as quickly as we hoped but it is definitely growing from month to month.

Over the last 3 months, we have been working on some social media campaigns. When you look at the stats shared by the platforms, they seem to be performing well. The ads get clicks and views and quite a few people fill out the form. Unfortunately, the conversion rate in terms of getting those people to purchase has been low.

Last month we had 36 "first timers" walk through the doors. When asked how they heard about Younion, these are how the responses were filled out:
  • Referral = 10
  • Other = 7
  • Poster = 6
  • Internet Search = 4
  • Sign = 4
  • Facebook = 3
  • Instagram = 2

Referrals cost us nothing.

Other could be anything.

Posters cost us pennies.

Internet Searches cost us nothing.

The sign costs us nothing once we put it up (and the sign itself was under $200).

Facebook and instagram cost us over $2,200...

When running a business, it's easy to get lost in the wrong stats. It's easy to get hooked on views and clicks.

But those views and clicks are only worth it if they turn into dollars and cents.

Even if Facebook and Instagram performed the best, the question would still come down to "is the revenue from these sales covering the costs of advertising?"

Tracking is important.

But tracking the right thing is more important.
Casey Grey, Younion Meditation Studio, Ottawa

Comments are closed.

    Archives

    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019

    Categories

    All
    Branding
    Encouragement
    Entrepreneurship
    Health
    Leadership
    Marketing
    Parenting
    Personal Development
    Relationships
    Spirituality
    Sustainability

YouTube
Podcast
About
Connect
​Media Kit
    © Casey Grey All Rights Reserved